One person. AI infrastructure.
Enterprise thinking.
We're not a 50-person agency pretending to care about your business. We're one person who actually does — backed by AI that never sleeps.
The founder
Matthew Thompson
Founder & Director
Before HitCreate, I was Field Service Manager at Wastech Engineering — a $27M waste equipment manufacturer backed by Armitage Associates, serving Amazon, Bunnings, Woolworths, Coles, Costco, and DHL. I ran the Brisbane Service Centre, led a team of 15+ trades professionals, and handled business development across South East Queensland. I saw firsthand what happens when great businesses — companies doing millions in revenue — have a digital presence that doesn't match how good they actually are.
The answer was always the same: hire a big agency, wait 3 months, pay $30K, get something generic. Or cobble it together yourself on weekends and hope for the best.
I started HitCreate because neither option is good enough. AI changes the equation. One person with the right infrastructure can deliver what used to take a team of 20 — faster, cheaper, and with someone who actually picks up the phone.
How it works
Every client works directly with me. Not an account manager, not a junior, not a chatbot. Me.
Behind the scenes, I run a custom AI infrastructure that handles the heavy lifting — design generation, content creation, code, automations, data analysis. It's not a gimmick. It's how I deliver agency-grade work at boutique pricing without cutting corners.
The result: you get the operational thinking of someone who's managed 15-person teams and multi-million-dollar service operations, the speed of AI-powered delivery, and the attention of a founder who's building their reputation on every project.
What we believe
You shouldn't need a marketing degree to look professional.
Your business is good. Your online presence should match. That's our job — not yours.
AI isn't a buzzword — it's how you compete.
We use AI to move faster and deliver more for less. Not because it's trendy, but because it gives small businesses an unfair advantage against bigger ones.
Your clients should never know it's automated.
Good automation is invisible. Your customers should just think you're incredibly organised and always on top of things.
Transparency beats sales tactics.
We publish our pricing. We start with a free audit. We don't do discovery calls that are really sales pitches. You see what you get before you spend a cent.
Want to see where you stand?
Free trust audit. We scan your online presence and show you exactly what's working, what's not, and what to fix first.
Get my free auditTakes 60 seconds. No card, no catch.